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Preisser Solutions
Digital Marketing in Hays, KS

Digital Marketing Systems for Hays, Kansas Businesses

Website, local SEO, Google Ads tracking, CRM, and automation built as one connected system — not five disconnected tools and five different invoices.

Preisser Solutions is a digital marketing agency in Hays, KS that builds practical marketing systems for small and mid-sized Kansas businesses. Founded by Tyler Preisser in Hays, the firm ties website, local SEO, Google Ads tracking, CRM, and automation into one connected stack so every lead is tracked from first click to closed job. Engagements are fixed-price, scoped in plain English, and measured by phone calls and booked work — not impressions, clicks, or vanity dashboards.

Why this exists

Digital marketing should connect to revenue

Most Hays businesses pay for marketing in pieces. One vendor handles the website, another runs Google Ads, a third manages social, a fourth sends email — and nobody can answer the only question that actually matters: where did the last ten paying jobs come from.

Preisser Solutions builds the opposite. Every lead source feeds the same tracked system, so the owner can see which channel generated which call, which call became a quote, and which quote became a booked job. That single thread is the difference between marketing as an expense line and marketing as a measurable growth lever.

The work is local. Tyler is in Hays, the firm is in Hays, and the systems are scoped for businesses that need calls from Ellis County, western Kansas, and the surrounding service area — not a generic playbook recycled from a Denver or Kansas City agency.

What we build

What Preisser Solutions builds for Hays clients

A digital marketing engagement covers the parts of the stack that actually move the number. Some clients need everything. Most need two or three pieces tied to one tracked system. The audit step decides which pieces.

  • Website — fast, mobile-first, conversion-focused pages that load in under two seconds and read like the business actually wrote them
  • Local SEO — Google Business Profile, citations, reviews, and on-page local SEO so the business shows up in the Hays local pack
  • Google Ads — search campaigns built around buyer intent with call tracking and conversion attribution wired in from day one
  • AI search optimization — structured content, schema, and named-entity work so the business gets cited by ChatGPT, Perplexity, and Google AI Overviews
  • CRM and lead tracking — a single place where every form fill, phone call, and quote lives, with stage and follow-up tracked
  • Email and SMS follow-up — automated sequences that contact a new lead inside minutes, not the next business day
  • Reporting — a plain-English monthly summary tied to calls and booked jobs, not a dashboard the owner never opens
How the pieces connect

Website, SEO, ads, and CRM tracking together

The website is the foundation. Local SEO and Google Ads both send traffic to it, so if the site is slow, hard to read on a phone, or missing a clear call-to-action, the rest of the spend leaks. A redesign or rebuild is usually scoped first or alongside the campaign work.

Local SEO and Google Ads are run in tandem on purpose. Organic local rankings take three to six months to mature. Google Ads can produce qualified calls in two weeks. Running both means the business has a short-term lever and a long-term compounding asset working at the same time — and the cost-per-lead from each channel becomes visible side-by-side after the first month.

CRM and lead tracking close the loop. Every call gets tracked back to the channel that produced it. Every form fill gets a follow-up sequence. The owner stops guessing which marketing is working and starts seeing it on one screen. The same CRM pattern is documented in the Cassidy Glass case study — 60% lead-to-quote uplift, 45% close-rate uplift, 5x average deal size — because the system measured what the prior process never could.

Where automation fits

When automation belongs in marketing

Automation is only valuable in marketing when it makes a real human touch faster. A lead fills out a form at 9:14 PM. The automation texts them inside two minutes with a real reply path, books the next available slot if it fits, and notifies the owner. The next morning, the owner has a booking on the calendar instead of a missed lead.

Preisser Solutions builds those workflows directly into the CRM. They are not chatbots. They are timed, personalized handoffs that bridge the gap between a buyer's first click and a real conversation. Where automation does not belong — pricing conversations, scope debates, anything that needs judgment — it is left to the human team on purpose.

How projects are scoped

How a Hays digital marketing engagement is scoped

Every engagement starts the same way: a free audit of the current website, GBP, ad accounts, and CRM. Tyler runs the audit personally — there is no junior account manager between the owner and the work.

After the audit, a written, fixed-price proposal lays out exactly what gets built, in what order, and on what timeline. Most projects run six to twelve weeks for the build phase, then transition to a monthly retainer for the campaign and SEO work. The retainer is flat and scoped, not a percentage-of-spend arrangement.

There is no minimum spend on Google Ads to work together. There is no requirement to bundle services that do not fit. If the business needs only a website, that is what gets built. If it needs only Google Ads with proper tracking, that is what gets built.

Frequently Asked Questions

Is Preisser Solutions a full-service digital marketing agency in Hays, KS?

Yes. The firm handles website, local SEO, Google Ads, AI search optimization, CRM, lead tracking, and follow-up automation under one roof. The scope is decided by the audit — most Hays clients need two or three of those pieces, not all of them at once.

How much does digital marketing cost for a Hays small business?

The build phase (website, CRM setup, ad account, tracking) is typically a one-time fixed price in the low five figures. Ongoing monthly work for ads and SEO is a flat retainer scoped to the business — no percentage-of-spend, no surprise add-ons. Tyler writes the proposal after the audit so the price is known up front.

Can I run Google Ads without doing SEO?

Yes, and sometimes that is the right call when the business needs calls inside two weeks. The long-term recommendation is almost always to run SEO in parallel because organic leads cost less per call once rankings mature, and the website work that supports both is the same work.

Do you replace the marketing person we already have?

Usually not. Preisser Solutions builds the systems and runs the campaigns. An in-house marketing person, office manager, or owner runs the day-to-day customer relationships and review requests. The handoff is intentional.

How long until digital marketing produces calls?

Google Ads usually generates qualified calls in the first two to four weeks once tracking is wired in. Local SEO typically shows ranking and GBP movement in the first month, with sustained call volume building over three to six months. The CRM and follow-up automation produces results from day one because every existing inbound lead starts getting tracked and followed up with.

Do you serve businesses outside Hays?

Yes. The firm is based in Hays and serves clients across Kansas and the United States. Hays and western Kansas clients get priority scheduling and in-person scoping; remote clients work the same way over video calls.

Related

Get a free digital marketing audit for your Hays business

Tyler will audit your website, GBP, ad accounts, and CRM — and send a fixed-price proposal that ties every channel back to booked jobs.

Book a Business Systems Audit