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Preisser Solutions
Paid Ads

Paid Ads Management for Kansas SMBs

Google Ads, Meta, and LinkedIn run by an operator who reports the real numbers, not a dashboard of vanity metrics dressed up for the monthly call.

Preisser Solutions delivers paid ads management for Kansas small and mid-sized businesses — Google Ads (Search, Performance Max, Local Services), Meta (Facebook + Instagram), and LinkedIn Ads. Founded by Tyler Preisser in Hays, Kansas, the firm runs an audit-first engagement: every relationship starts with a free account audit, an honest assessment of whether paid ads are the right channel, and a fixed-price proposal. No bloated retainers, no padded percent-of-spend models, no junior media buyers learning on the client's budget. Reporting focuses on real outcomes — pipeline, booked appointments, customer acquisition cost — not impressions and click-through rates.

Channels we run

Google Ads, Meta, LinkedIn — picked per business

Most Kansas SMBs don't need to be on every paid channel. We pick the one or two that match the customer journey, then run them well.

  • Google Ads Search — for high-intent buyers actively searching ('hvac repair hays ks'). Highest-ROI channel for most service businesses.
  • Google Ads Performance Max — for ecommerce, multi-location service brands, and businesses with strong creative.
  • Google Local Services Ads (LSA) — for trades and home services. Pay-per-lead, Google-verified, surfaces on Google Maps.
  • Meta Ads (Facebook + Instagram) — for brand demand, retargeting, and visual-first verticals (HVAC, real estate, retail, wellness).
  • LinkedIn Ads — for B2B SaaS, professional services, and high-ACV sales motions. Expensive per click but highest signal-to-noise for B2B.
  • YouTube Ads — for brands with strong video assets and willingness to invest in mid-funnel awareness.
How we work

Audit-first, then fixed-price build, then transparent operating cadence

Every engagement starts with a free audit. We log into your existing accounts (or sketch what they should look like if you don't have one yet), identify wasted spend, missed match types, broken conversion tracking, and structural issues. You get the audit findings whether or not you hire us.

If we move forward, the build is fixed-price (campaign architecture, conversion tracking, audience setup, creative briefs, naming conventions, reporting templates). Ongoing management is a flat monthly retainer — not percent of spend, which incentivizes the agency to waste your budget.

What we report

Real outcomes, not vanity metrics

Most agency reports are designed to make the agency look good. Our reports are designed to tell you whether your money is working.

  • Cost per qualified lead (not cost per click)
  • Cost per booked appointment / cost per customer (not impressions)
  • Pipeline contribution and revenue attribution (not engagement rate)
  • Search query reports — what people actually searched to find your ad (and what we excluded as waste)
  • Creative performance — which ads worked, which didn't, what we're testing next
  • Account-level recommendations — what we'd change next month if it were our money
Who this is for

Best fit: Kansas service businesses with 20%+ margins

Paid ads work hardest for service businesses with healthy margins and a clear cost-per-acquisition target. HVAC, plumbing, roofing, electrical, garage doors, dental, veterinary, real estate, and home services are usually strong fits. So are B2B service firms with $5K+ deal sizes.

Paid ads are usually wrong for: razor-thin-margin retail, businesses with broken websites that ads will only waste budget on, or operators who can't take more inbound calls right now (don't run ads if you can't answer the phone).

Frequently Asked Questions

How much should I spend on paid ads?

Depends on margin, deal size, and channel. Most Kansas SMBs we work with start at $1.5K-$5K/month in ad spend across one or two channels. We size the recommendation to your unit economics, not a percentage of revenue.

Do you charge percent of ad spend?

No. Flat monthly retainer. Percent-of-spend models incentivize agencies to inflate budgets. We make the same fee whether we run $2K/month or $20K/month — which means our incentive is to make the channel work as efficiently as possible, not bigger.

What's a realistic cost per lead?

Wildly variable by vertical. Local Services Ads for HVAC in Kansas often run $30-$80 per booked call. Google Search for trades typically delivers $40-$150 per qualified lead. LinkedIn B2B leads often run $150-$500 per MQL. We benchmark per industry during the audit.

Can I see the audit before hiring you?

Yes. The audit is free and yours to keep. If you decide paid ads aren't the right channel — or that we're not the right firm — you walk away with the findings.

Do you fix the website too?

Sometimes. Most paid ads underperform because the landing page is the bottleneck, not the ad. We routinely flag conversion-killer issues on the website during the audit. If the fix is small, we recommend it; if it's a full rebuild, we either scope a custom-website engagement or refer you elsewhere.

Who actually runs the ads?

Tyler personally. There are no junior media buyers, no offshore account managers, no white-label subcontractors. Every campaign decision goes through Tyler.

How does this connect to AI search optimization (AEO)?

Paid ads buy attention; AEO earns attention from AI search engines (ChatGPT, Perplexity, Gemini, Claude). Most clients do both — paid ads for short-term demand capture, AEO for long-term organic AI visibility.

Related

Free paid ads audit

30-minute call with Tyler. We'll audit your accounts, flag waste, and send a fixed-price proposal. The audit is yours whether you hire us or not.

Book a Business Systems Audit