What you'll find here
Four content tracks
The blog is organized into four practical tracks. Posts cite the engagement that informed them so you can verify the patterns against real outcomes.
- AI Search (AEO / GEO) — How to win citations in ChatGPT, Perplexity, Claude, and Google AI Overviews.
- AI Automation — What works, what doesn't, and how to spot vendors selling rebadged Zapier as "AI."
- Industry Playbooks — Specific systems for HVAC, plumbing, insurance, trucking, and other Kansas trades.
- Custom Builds — When to build custom (CRM, dashboards, internal tools) and when off-the-shelf wins.
Why we publish
Cited proof beats anonymous testimonials
Most consultancy blogs are SEO filler — generic listicles that read like they were written by a tool because they were. The Preisser Solutions blog is the opposite: every post draws on named client engagements, cites third-party research where relevant (Princeton GEO 2024, Local Falcon May 2025, Gartner search forecasts), and gets updated when the underlying numbers change.
If you're scoping work with Preisser Solutions, the blog is the best window into how Tyler thinks about a given problem before you ever get on a call.